The new commission-free brokerage business model has resulted in the monetization of their clients - the elimination of commissions has pushed brokers to seek alternate revenue sources. Specifically, this has increased the prevalence and importance of Payment for Order Flow arrangements and reduced investors’ control over their accounts, trades, and positions. We must give investors the choice to exercise control over the decisions and data that impact their portfolios and costs. Greater control, along with more transparency, will lead to more informed investment decisions and more direct engagement with investments.
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