We're an independent movement of individual investors fighting for transparent, fair, and competitive markets. When regulators reopen a rule that touches your trades, we'll tell you what's at stake and how to weigh in. It usually takes about two minutes.
A few emails a year, only when it matters. Never shared or sold. What we stand for ↓
Who we are
We are an independent group of individual investors, supported by leaders in the industry, driving change in the way our financial markets are structured. We want transparency, control, certainty, and trust — and we want our voices heard, not drowned out by those who profit off of us and treat us as products rather than customers.
We will not accept a system that manipulates, monetizes, and leeches off us. It is time for better.
The Investor Bill of Rights
Investors should be able to gather all important information about their brokers' practices, how their securities are held, execution and other costs, conflicts of interest, and trading activity.
Learn more →Markets should be easier to understand and trust, without unnecessary complexity and excessive intermediation.
Learn more →Investors should have control over their orders, trades, accounts, and investments.
Learn more →Brokers must be held to a true best-execution standard, not a "good enough" one. Order-routing inducements are an intractable conflict of interest and must be fully disclosed or eliminated.
Learn more →Investors deserve a choice in how orders settle, clear visibility into execution and ownership, and insight into stock loan, margin, short selling, and failure-to-deliver processes.
Learn more →Take action
The most impactful advocacy is focused individual effort. Here's where to start.
This year we told FINRA to enforce best execution (Rule 5310) and told the SEC to keep the Order Protection Rule (Rule 611). See what we argued and why.
Comment letters →By law the SEC must read every comment. Your own letter carries far more weight than a form letter. Our how-to walks you through it.
How to write one →Tell your representatives that individual investors deserve transparent, competitive pricing and real best execution.
Find your reps →Be the movement
We'll publish issue updates and alert you the moment there's an urgent way to take action. Your email is never shared or sold, and we'll only contact you about advocacy.
First to know, first to advocate.
Before you go
We're over 100,000 individual investors, and we win by showing up in numbers when it counts. Leave us your email and we'll tell you the moment there's a rule, a comment period, or a vote worth your two minutes.
No spam, a few emails a year, and your address is never shared or sold.
Thanks for joining us. Watch your inbox — we only write when there's something to do.
See our latest comment letters →