FINRA Rule 5310 is supposed to make your broker get you the best price it reasonably can. Ten years of enforcing it produced ten paperwork cases and nothing returned to a single customer. Now FINRA is asking whether to relax it. Add your voice before September 25. It takes about two minutes.
Who we are
We are an independent group of individual investors, supported by leaders in the industry, driving change in the way our financial markets are structured. We want transparency, control, certainty, and trust — and we want our voices heard, not drowned out by those who profit off of us and treat us as products rather than customers.
We will not accept a system that manipulates, monetizes, and leeches off us. It is time for better.
The Investor Bill of Rights
Investors should be able to gather all important information about their brokers' practices, how their securities are held, execution and other costs, conflicts of interest, and trading activity.
Learn more →Markets should be easier to understand and trust, without unnecessary complexity and excessive intermediation.
Learn more →Investors should have control over their orders, trades, accounts, and investments.
Learn more →Brokers must be held to a true best-execution standard, not a "good enough" one. Order-routing inducements are an intractable conflict of interest and must be fully disclosed or eliminated.
Learn more →Investors deserve a choice in how orders settle, clear visibility into execution and ownership, and insight into stock loan, margin, short selling, and failure-to-deliver processes.
Learn more →Take action
The most impactful advocacy is focused individual effort. Here's where to start.
FINRA is asking whether to relax the best execution rule that's supposed to get you the best price. Comments close September 25. Add yours in about two minutes.
Take action →By law the SEC must read every comment. Your own letter carries far more weight than a form letter — see our past letters and a how-to.
Comment letters →Tell your representatives that individual investors deserve transparent, competitive pricing and real best execution.
Find your reps →Be the movement
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First to know, first to advocate.
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