Five principles, defined by individual investors, for markets that work for everyone.
Preamble
We, individual investors, want transparency, control, certainty, and trust in our financial markets; we want our interests represented accurately and considered thoughtfully; we want our voices heard and not drowned out by those who profit off of us and treat us as products rather than customers.
We will not accept a system that manipulates, monetizes, and leeches off us, and we stand united, empowered to effect positive change for ourselves, our families, and our communities. It is time for better.
Our principles
Investors should be able to gather all important information regarding their brokers' practices, how their securities are held, execution and other costs, conflicts-of-interest and trading activity.
Learn more →Markets should be easier to understand and trust, without unnecessary complexity and excessive intermediation.
Learn more →Investors should have control over their orders, trades, accounts and investments.
Learn more →Brokers must be held to a true best execution standard, not a "good enough" standard. Order routing inducements are an intractable conflict-of-interest for brokers, and must be fully disclosed or eliminated.
Learn more →Investors should be offered a choice about how their purchase orders are settled, know when their trades are executed, and that their shares are actually owned and transferred. Investors need visibility into stock loan, margin and netting, short selling and failure-to-deliver processes.
Learn more →Our top priority right now
Ten years of enforcing Rule 5310 produced ten paperwork cases and not one dollar returned to a single customer. Now FINRA is asking whether to relax it. Comments are due September 25, 2026, and it takes about two minutes.
Comment to FINRA →Over 100,000 individual investors strong. Get alerted the moment there's a new way to take action.
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