The new commission-free brokerage business model has resulted in the monetization of their clients - the elimination of commissions has pushed brokers to seek alternate revenue sources. Specifically, this has increased the prevalence and importance of Payment for Order Flow arrangements and reduced investors’ control over their accounts, trades, and positions. We must give investors the choice to exercise control over the decisions and data that impact their portfolios and costs. Greater control, along with more transparency, will lead to more informed investment decisions and more direct engagement with investments.
Each month we will publish a monthly issue update, summarizing developments on progress on key issues, and highlighting ways to take action. In addition, we will send out alerts when important advocacy opportunities are identified.
Sign up with your email address to support our movement - your email address will never be shared or sold and we will contact you exclusively for purposes of advocacy.
Our top priority right now
It's proposing to rescind Rule 611, the Order Protection Rule that has guaranteed every investor the best publicly displayed price since 2005. Comments are due August 17, 2026, and it takes about two minutes.
Comment to the SEC →Over 100,000 individual investors strong. Get alerted the moment there's a new way to take action.
Your email is never shared or sold.
Before you go
We're over 100,000 individual investors, and we win by showing up in numbers when it counts. Leave us your email and we'll tell you the moment there's a rule, a comment period, or a vote worth your two minutes.
No spam, a few emails a year, and your address is never shared or sold.
Thanks for joining us. Watch your inbox — we only write when there's something to do.
Take action right now →