SEC File No. S7-2026-20 · Comment period open

The SEC wants to scrap the rule that guarantees you the best price.

Rule 611, the Order Protection Rule, has quietly protected every investor's trade since 2005. The SEC just proposed to eliminate it, with nothing in its place. You have until August 17 to tell them no. It takes about two minutes.

Comment period closes August 17, 2026
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What's happening

On June 11, 2026, the SEC proposed rescinding Rule 611, the "Order Protection Rule." For twenty years it has made one simple promise: no market can execute your order at a worse price than the best price publicly displayed somewhere else.

It is the floor under every trade, the thing that makes the "best price" actually mean something. The SEC wants to remove that floor and replace it with nothing. The Commission's own data says who pays for that: retail investors like you.

Why it matters

Four reasons this proposal fails investors, in the SEC's own words

We didn't have to make this case. The Commission's own release and economic analysis make it for us.

1

Your guaranteed best price disappears on day one

Rule 611 is the only rule that guarantees, trade by trade, that you can't be filled at a worse price than the best one publicly displayed. The SEC would remove it the moment the change takes effect, with no order-by-order substitute.

A broker-dealer freed from Rule 611 "may decide to trade through" a quote on an exchange, "thus achieving a worse execution quality for customers." SEC Release, at 231–232
2

Wall Street pockets the difference, and the SEC says so

With no floor under your price, nothing stops a wholesaler from filling your order at a worse price and keeping the gap. This isn't our theory; it's the Commission's own conclusion.

Wholesalers "may begin to trade through displayed round-lot quotes," "resulting in worse prices," and this "would transfer value from the retail investors to the wholesalers, who would earn higher profits." SEC Release, at 171
3

The SEC already ran this experiment, and it backfired

In November 2025, when a set of quotes gained trade-through protection, off-exchange trade-throughs on them collapsed. Remove protection market-wide and that same mechanism runs in reverse.

The off-exchange trade-through rate "fell from 12.6% before protection to 0.2% after, a 98.4% decline." SEC Round-Lot Analysis, Release at 196–202
4

A rounding error for Wall Street. Hundreds of millions for you

The rule costs each trading center about $31,000 a year to comply with. The cost to investors from worse prices, by a conservative estimate, is in the hundreds of millions of dollars, every year.

~$30,996 in savings per trading center, weighed against a conservative investor cost of "hundreds of millions of dollars annually." SEC Release, at 115, 159

By the numbers

The SEC's own data makes the case

Off-exchange trade-throughs, before and after protection

A 98.4% drop the moment trade-through protection applied — the SEC's own November 2025 round-lot data. Rescinding Rule 611 runs this in reverse, across the whole market.

What the SEC is trading away
~$31k
saved per trading center in compliance costs
vs
Hundreds of millions
in worse prices for investors — every year

A rounding error for Wall Street, paid for by retail investors.

Take action

Tell the SEC: keep Rule 611

The most effective comment is one in your own words. We've written a starting point. Edit it, then send it in two taps.

  1. Make it yours

    Add a sentence about why fair pricing matters to you. A personal note counts far more than a form letter.

  2. Open your pre-filled email

    One click drops your message into your email app, already addressed to the SEC with the file number in the subject.

  3. Hit send

    That's it. Your comment is officially on the record. Then share this page so others do the same.

Your comment goes to the SEC
To  rule-comments@sec.gov
Subject  File No. S7-2026-20

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Prefer a web form? You can also submit directly on the SEC's comment page for File No. S7-2026-20.

Read the full comment letter

We the Investors filed a 13-page letter built almost entirely from the SEC's own record and economic analysis. Read it to go deeper, download the PDF, or open our Google Doc to make it your own and file it under your name.

Writing your own?

Key facts you can cite

  • Rule 611 works. Trade-through rates fell more than 95% after it took effect in 2005.
  • The SEC concedes the risk. Its analysis says rescission pushes order flow into dark venues and can "reduce displayed liquidity on exchanges."
  • Nothing replaces it. FINRA's best-execution rule is after-the-fact and principles-based; the letter calls it "like nailing jello to a wall."
  • At a minimum, demand a real standard. If the SEC won't keep Rule 611, it must first adopt a clear, objective, enforceable best-execution standard for individual investors — a genuine improvement over the withdrawn Regulation Best Execution, not more unenforceable guidance.
  • The NBBO breaks too. The "best price" benchmark brokers cite for "price improvement" loses its meaning once its floor is gone.
  • Experts agree. A former SEC Trading & Markets Director calls Rule 611 "the least disruptive option"; Cboe calls the NBBO "the backbone to investor confidence."
  • Or, at least, a narrower fix. If the only worry is new low-volume exchanges, a simple market-share threshold for protected-quote status solves it — without scrapping protection for everyone.

Questions

Before you comment

Does commenting actually make a difference?

Yes. By law the SEC must review and consider every comment before it can finalize a rule, and a strong public record also matters if the rule is later challenged in court. Individual investors are the counterweight to industry lobbying, and the Commission is watching the volume of opposition.

Do I need to be a markets expert?

No. A few honest sentences about why fair pricing matters to you carry more weight than a polished form letter. Use the draft above as a starting point and make it your own.

Will my comment be public?

Yes. The SEC posts all comments publicly, including any personal details you include. Share only what you're comfortable making public. Your name is optional.

How long does this take?

About two minutes. Edit the draft, open your pre-filled email, and hit send.

When's the deadline?

Comments are due August 17, 2026. Earlier is better, so don't wait for the last day.

Two minutes now. Your best price for years.

Comment today, then stay in the loop, and we'll alert you the moment the next fight for fair markets opens.

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